For credit unions and banks, it is critical to understand the importance of communicating quickly, clearly and efficiently with employees, stake-holders and customers. Protecting the most critical assets, brand image, and business operations can be a very challenging task.
Companies can have emergency, incident or crisis response plans; however, it is critical to have the appropriate tools to effectively communicate in times of crisis. Communication is a core component of business continuity planning and disaster recovery. An organization's inability to effectively and efficiently communicate during an emergency damages customer, stakeholder and community confidence.
Timely communication can:
Minimize Negative Impact of Security Breaches/Public Relations
Enhance customer confidence by quickly and efficiently notifying affected clients and other affected parties when sensitive information is violated and address the situation with the media outlets in order to minimize negative publicity and reduce the spread of misinformation.
Provide Regulatory Compliance
Address regulatory and corporate governance requirements through use of crisis management tools.